When George Brown Digital Marketing Student Jessica Cho finished her Winter Placement at SKETCH, she left us with a thoughtful letter on her “mind-blowing” experience. Follow her on Twitter and Instagram @jeshiki.
If this winter you saw someone on her phone taking way too many pictures of everything during program hours at SKETCH, that was probably me, Jessica, the digital-media placement at SKETCH. I want to briefly share my three-month internship experience with you because, like the sensational sandwiches of #SkippersClub (our weekly breakfast pop-up), all good things must be shared.
I was surprised how people genuinely loved being at SKETCH, whether it was my supportive Communications Team or the friendly studio hosts. So creating posts didn’t seem much like work, I was simply sharing what connects the community, whether that was the arts, creativity, or the organization’s heart in providing access to youth living on the margins.
The supportive feedback of everyone helped me accomplish my learning objectives, with one being “creating and curating inspiring, inclusive content on social media, tailoring content to SKETCH’s vision and mandate.” I was able to build my visual communication skills: every post was crafted to be concise, direct, and to offer a clear call-to-action, prompting those who also love SKETCH in the digital community of social media.
Like anyone working in communications, I was met with the obstacle of precarious wording. My Supervisor, Dale, taught me how a simple word change can completely overtake the meaning of a sentence. What may seem like a simple Facebook update was almost always a delicate mix of tone, finely diced in appropriate vocabulary, marinated in sensitivity and creativity, and accompanied by the finest choice of photography. Familiarizing myself more with SKETCH’s brand personality, programming, events, and of course, the arts and youth at SKETCH, was an essential part to developing my social media posts. The arts-based environment automatically made me tap into my own artistic skills in creatively wrapping each post with fine literary artistry every time.
Thanks for the wonderful session!
Photo credits: Jessica Cho