Q4 2014 report test - SKETCH

Q4 2014 report test

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Table of Contents 

Director’s Summary
Research and Impact Statement for SKETCH
Youth Participation and Profile
Wrap-Around Services
The Procession Project
Body, Mind and Garden
Culinary Arts
Mindful Movement for Pregnant Bodies
Watah Theatre
Vocal Jam
Adventures in Sound
Turn Up Your Volume
Open Studio
Community Artist Training Program
Connect to Youth
Wooden it be Nice
Krafty Queers
Street Voices
Circles of Influence
Individual Giving and Third Party Initiatives
Marketing and Communications
Graphic Design
Social Enterprise


And it has begun – systems and routines being put in place to support the re- homing of SKETCH at 180 Shaw Street. It never takes long to see the spaces explode with creativity and exploration in all forms of art-making.


This quarter, SKETCH fully launched our long-awaited new program framework. The new program format features four days of programs, over a 10-week block, running 3-4 sessions annually. SKETCH program coordinators, artists from diverse communities, volunteers and community partners curate a multi- disciplinary arts platform with the primary goal of build foundational skills, increasing competency and building creative leadership in the arts. This quarter began with orientation sessions, providing a space for new youth and community partners to connect and get informed about the new program. The 10-week block culminated in a celebratory Open Studio event, a public exhibition showcasing completed youth artworks.


The launch of SKETCH’s new program framework calls for close monitoring and evaluation in order to assess and measure our success in achieving our intended goals and objectives. SKETCH initiated two formal projects to assist in gathering direct feedback from participants and various stakeholders.



SKETCH in collaboration with University of Toronto, Dalla Lana School of Public Health (DLSPH) partnered on a research project focused on understanding how creative engagement can develop increased self-concept, social entrepreneurship, agency in community, and overall social inclusion. We received rich data and are in the process of analyzing and developing recommendations that can inform SKETCH’s program design and policy development in the future. The report on research findings will be available next quarter.

As well, staff launched a groundbreaking first this quarter: we’re developing SKETCH’s official Impact Statement. Meeting bi-monthly, representatives from Program, Resource Development and the Board underwent facilitated exercises and discussions to develop a defining statement that succinctly declares what are the measurable results–our impact!–to which SKETCH will hold itself accountable. Also under analyses are constructing the implemented process for success–to be illustrated in a Theory of Change document–and the costs of delivering this impact.

The Impact Statement (to be formally launched in the summer of 2015) will be a practical communication piece that conveys exactly how SKETCH makes a difference in the lives of young people in our communities. Youth, Community Partners, and current and potential donors and funders will get a clearer vision of what our mandate is, how we define success, and what’s in place to measure our success.


The shift into the new space creates a wave of change. Staff must adjust to new practices and find comfort with the space, sharing the space leads to several new challenges for Management. It is critical that we continue to share information with the full staff and rebuild the strength and potential in everything we do.


There has been a significant amount of time spent reorganizing the way the books have been managed as well as development of critical changes in the infrastructure. As well budget development for 2015 and restructuring of Management took a focus so that there would be a more efficient way of working as Co-Direcotrs. After the last few years of being in transition it is good to be settling in and creating new systems to support the growth.

Lower Level Operating

The Lower Level studios began to be fully used during October by SKETCH Programming. During Q4 a lot of energy was set on finding practical solutions for the many uses of specific studio spaces ie: garbage receptacles that make sense for the kitchen, “before you go” signage to remind people of how to close studio spaces. The successes of Q4 was watching the various SKETCH spaces take form and be used in a responsible organized way.

Operations/ SE/ Programming Guidelines

Though Q4 was not focused heavily on procedures and guidelines there was an opportunity to look at procedures that were introduced to see if they were practical for program and SE. During Q4 several procedures needed to change and adapt to suit the needs of hosts, program coordinators, and renters.

Interim Executive Assistant

During Q4 David Yu stepped in as interim Executive Assistant while Hayley Hoskins was away. During this period the focus has been on organizing some of the operations items in the Admin Hub while assisting the directors in financial/ administrative duties.

SKETCH PROGRAMS: Youth Engagement and Demographics



This quarter, SKETCH saw 1857 visits by 260 youth, 182 of them new to SKETCH.

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This quarter’s participation is higher than any time in the last year (total numbers of visits have ranged from 1485-1632 visits per quarter). The numbers of new youth are also comparatively high, due to orientations, events, and focused outreach efforts. The number of individuals is comparatively low; low numbers of individuals and high numbers of visits indicates that youth attending program are coming frequently, engaging more deeply and consistently in the programs on offer. The programs with the highest number of visits are the Community Artist program, CUE, Connect to Youth / Acting OUT, the CA trainings, SKETCH’s mentorship platform for youth-organized initiatives, and the Open Studio event. The programs with the greatest average number of youth per session are the CA trainings, Vocal Jam Choir (an intergenerational program), Krafty Queers and Circles of Influence, the last three of which were facilitated by partner organizations or youth-led organizations on SKETCH’s mentorship platform.

Participant Demographics

SKETCH is successfully achieving its goal to increase equitable access to diverse groups of youth communities. There has been an increase in youth who identify as trans, two- spirit/gender fluid/gender non-conforming, due to intentional outreach efforts, strengthened partnerships and the inclusion of programs specifically designed for LGBTQ* spectrum youth.



Another trend is the increase of female-identified youth, who now represent the majority of youth in programs. This increase is a direct outcome of our Gender Based Analysis project (starting in 2011) and can be attributed to a special research initiative in partnership with the University of Toronto’s Dalla Lana School of Public Health.

We have also noted that youth who first attend SKETCH for community-specific programming do often integrate into other programs as well, indicating that efforts for deeper inclusion are proving successful. First nations youth also saw modest increases in participation, presumably because of the Circles of Influence project.



Other demographics around ethnicity remain largely consistent with previous quarters, with most youth identifying as African / Caribbean, followed by European. Housing status remains consistent, with most youth identifying as housed; and employment stats are only slightly different, with most youth identifying as unemployed.





Stats for youth in school have seen a slow but steady increase all year, in response to intentional outreach as well as the addition of evening programs (on Monday nights), which saw especially high numbers of students.




Wrap-Around Services

Underpinning support of the new framework is the development of wrap around services. While SKETCH has many years of experience in providing supports and connection to social service agencies, we are taking the time to conduct a needs assessment in this new space to assist us in developing a system of supports that is most relevant to the youth engaged at SKETCH. It is our hope that wrap around services will support youth in navigating better the social determinants of health.



This quarter, SKETCH made 40 referrals to internal and external programs. Of these 40 referrals, 2 were to health & mental health resources, 10 were to youth-focused resources (Partners for Youth Empowerment, Remix Project), 7 were to drop-ins (St. Stephens, Evangel Hall), 5 were for training, employment and education, 3 were for food security (St. Francis’ Table), 3 were to arts resources, and 10 were internal (referrals between SKETCH programs, referrals to CUE grants).


The Procession Projectvisual art and exposure to practicing professional artists


The Procession Project explored the artist’s practice through gallery visits, artist talks, and studio discussions on how ideas are conceptualized in various media. Youth explored printmaking (lino and silkscreening), drawing and painting with acrylic. Trinidadian artist and carnival “Mas Man” Marlon Griffith joined for several sessions to facilitate mask printing and construction. This series also exposed youth to professional artists through artist talks and gallery tours: performance artist Alvis Choi and textile artist Jerome Havre attended to share and discuss their work; and youth attended shows at the Design Exchange, Artscape, Koffler and Topology.

Community Partners: placement Alicia Nunez, Art Gallery of York University, Equal Grounds, St. Stephen’s Community House, Design Exchange, guest artists Marlon Griffith, Alvis Choi and Jerome Havre.

SEWgoodfoundational skill-building in sewing and textile-based art



Through the SewGood, youth progressively built skills in sewing and textile arts through projects such as decorative pillows, collage, pattern drafting, machine use, sock monkeys, LED wearable technology bracelets and zippered pouches with an eventual goal to vend finished products. •

Community Partners: volunteer Program Coordinator Lynn Hubbs, placements Sharon Abel and Khimar Morgan.

Body, Mind and Gardencommunity gardening and environmentally-engaged art


This quarter’s enviro-arts series was themed “Body, Mind and Garden”. This being the harvest season, they began by running a series of Natural Beauty Lab workshops, using garden plant life and kitchen basics to make exfoliates, skin softeners, make up, salves, lip stain and eye shadows. This was followed by the development of a mixed-media installation housed in a refurbished water fountain in the Project Studio. The figurative sculpture was made from Sculpy, plaster, clay, dried and fresh plantlife, reclaimed materials, plaster, oil paint, and a fountain, which provoked issues around home and homeslesness.

Community Partners: placements Claire Whitehead and Laura Roberts.

Culinary Artspreparing healthy and hearty meals for youth



This quarter, the Culinary Arts program was revamped with a new coordinator, Justin Richardson, and the triumphant return of Associate Artist Ezekiel Hersi. They have focused on setting up the new kitchen, preparing healthy meals for program, and developing a series of Culinary Arts workshops, to run in the coming quarter.

Community Partners: Second Harvest, volunteer Sherisse Davidson.

Mindful Movement for Pregnant Bodies: yoga and hypnotherapy with pregnant youth

Mindful Movement was SKETCH’s first series designed for pregnant youth, and was a part of SKETCH’s research project with University of Toronto. Participants explored strategies to manage the discomforts of pregnancy, developed tools to assist in relaxing during labor and delivery, and learned yoga moves designed to connect with ones new body and baby.MindfulMovement

Community Partners: guest artists Babette Burrell and Cynthia Rebong, College-Montrose Ontario Early Years Centre, University of Toronto research project.

Watah Theatremovement and multi-arts using The Sorplusi Method


The Watah Theatre Project explored theatre, movement and poetry using The Sorplusi Method, a framework using self-actualization, art creation and mentorship that emerges out of dub poetry and dub theatre. Youth developed self-expression, movement, critical-thinking and communication skills while making work on the themes such as orality, elders, integrity and more.

Community Partners: guest artist d’bi.young anitafrika, the Watah School.

Chrysalisa creative arts incubator for transfeminine youth


This quarter, SKETCH launched Chrysalis, a space for transfeminine youth to create more inclusive safer space for themselves and foster capacity building and resilience. Through visual arts, improv, theatre, meditation, poetry and free writing, mask-making, and music making, youth created multi-arts final projects on themes of placemaking, inclusion, desirability, love, self acceptance and mortality.

Community Partners: guest artist River Bowen, University of Toronto research project.

Vocal Jamcircle singing and creative sound play 


Youth join with members of the general public in an intergenerational project to make rhythm, sound, beats and song in this dynamic community experience that draws from traditions of circle singing, improv, body percussion and creative sound play. Youth learn how to lose their inhibitions, make music with others and set their voice free in a fun and supportive group environment. They develop skills in spontaneous song creation, vocal improvisation techniques, vocal percussion, community choir singing, harmonizing and body percussion.

Community Partners: guest artist Ella Cooper

Adventures in Soundmusic exploration, skill building and recording


This quarter, music programming began in SKETCH’s new recording studio, with a weekly roster of live cross-genre jamming, beatmaking workshops, guitar lessons, vocal lessons, and more. The new recording studio is impressive, with all instruments and an impressive new control booth, and recording will start in the next quarter.

Community Partners: volunteers Gabrielle Charron-Marrott, David Kingsquire and Duane Forest, placement Laura Roberts.

Turn Up Your Volumeprofessional development for independent female musicians


In TUYV, female-identified artists learned everything they needed to know about being an independent musician, from songwriting and releasing tracks to promoting music. Youth developed press kits, learned beatmaking, learned about the recording process and technology, as well as writing, composing and arranging songs. Each youth left the program with an original demo song, an artist press kit, and access to professional resources.

Community partners: Guest artists Denis Thomas and Kerri North, placement Claire Whitehead.


Market/Galleryprofessional development for careers in the arts world


The Market/Gallery program connects youth artists with vending and exhibition opportunities. This quarter youth were connected with exhibition opportunities through Justice for Children and Youth and the George Brown College Program Support Community Partnerships Office. In addition, a former MG youth reconnected, and reported that they had landed a cafe exhibition in Kensington Market and used skills they accessed directly from the program to present and install their show. o

Community Partners: Justice for Children and Youth, George Brown College Program Support Community Partnerships Office

Open Studioa community event showcasing youth artwork and SKETCH programs



Open Studio, held the evening of December 18, was an end-of-quarter celebration and culmination of the quarter’s roster of programs. Each program 6 exhibited or demonstrated the work created in their series: beautiful visual art made in Circles of Influence, by the Community Artists, and in the Procession Project; lively live jams in the music studio; performance art by Chrysalis youth in the Movement Studio, and so much more. The event was a huge success, with over 200 people attending – SKETCH youth artists, new youth (brought by friends who already participate), community partners, funders, individual donors, and curious members of the general public.


Community Artist Training Programtraining and mentoring youth leadership


The theme for this quarter’s series of Community Artist training workshops was “Planning & Facilitation for Community Arts Projects”: including community organizing, facilitation (meetings, group decision-making, navigating conflicts), workshop and project development, outreach and event planning. Throughout the series, youth created well-developed worksplans for community arts projects, workshop outlines, and arts-based curricula. o

Community Partners: placement Eddie Woah, Neighbourhood Arts Network, Partners for Youth Empowerment

Connect to Youthyouth-led theatre workshops to create systems change


In Connect to Youth/Acting OUT, young people with lived experience in the social service sector are trained to use theatre to engage in system change. Through trainings that built improvisation and communication skills, youth worked together to share their voices and knowledge with service providers. Professionals working in youth-serving organizations had the opportunity to learn practically, by interacting in “real-life” scenarios created by system-wise racialized, queer, trans, and marginalized system-involved young people. This quarter, C2Y ran workshops with Lawyers Across Ontario thought an Ontario Bar association presentation, and with housing workers through the Training Essential Skills for Housing Help program at RENT community organization. They also won the Justice for Children and Youth Advocacy Award!

Community Partners: Lawyers Across Ontario, Ontario Bar Association, RENT, Justice for Children and Youth.

Wooden It Be Niceemerging youth-led carpentry creative enterprise



Following the completion of Cabinet Academy, the Cab Acad youth participated in the Street Kids International entrepreneurship training in the 3rd quarter, and were awarded a $500 investment grant! This quarter, two of the Cab Acad youth continued as Wooden It Be Nice, an emerging carpentry creative enterprise. They spent this quarter contracted by SKETCH to finish building the screenprinting area, including shelves, cabinetry and printing boards. They also received commissions, such as a sandwich board for a local jewelry store. WIBN continued to develop the structure of their creative enterprise.

Community Partners: Street Kids International, mentors Shaheen Karolia 7 
and Sahil Zaman

Krafty Queers: arts and crafts skill share for LGBTQ and allied youth


This quarter, Krafty Queers–part of SKETCH’s mentorship platform–brought their programming to SKETCH in weekly crafty workshops, facilitated by queer and ally youth around the themes of healing, recollection and chosen family. Arts media ranged from hand and machine sewing (to make cloth affirmation pouches), ceramics (to make commemorative plates), book binding and decoupaging, holiday cards to send to LGBTQ prisoners, and stencilling.

Community partners: Krafty Queers, Queer Exposure, East Mississauga Health Centre, and guest artists Alyssa Meyer, Melissa Harendorf, and Daniel Mach.

Street Voices: creative writing and performance workshops



Street Voices–part of SKETCH’s mentorship platform–uses creative writing workshops, a website, a series of videos and a print magazine as platforms for marginalized youth to get their voice out. This is another youth-led series, and as such inspires youth participants to envision themselves as facilitators and young leaders through witnessing their peers as youth organizers. Through workshops exploring different writing techniques and live performance, youth develop poetry, write song lyrics, and explore performative storytelling and stage presence.

Community Partners: Street Voices.

Just.Clay: creative enterprise Incubator for ceramics-based creative enterprise

little turtles


Just.Clay continued their twice-weekly drop-in ceramics workshops for the public throughout this quarter, maintaining a consistent presence and building a customer base. Each collective member completed the kiln firing training at Evergreen, and so can begin firing their own work, a great new professional skill. They hosted a booth in the Farmer’s Market on the Day of the Dead celebration, selling sculpted skulls and inviting the audience to paint them.

Community Partners: Evergreen Brick Works

Circles of Influenceartmaking exploring colonialism and inter-cultural dialogue


Circles of Influence is a collaboration between Canadian Roots Exchange and artists Liz George (Aanishnawbe, German/Dutch) and Lindsay DuPré (Métis-Cree). Six Indigenous and non-Indigenous youth artists joined to exchange ideas, knowledge, experiences and personal stories, and then collectively create a leather-based art installation. Complex colonial histories helped to inform the use of leather as a medium. The final installation was a grouping of circles containing leather (deer, elk, cow, etc) and found object elements, hung close together in a free-moving manner.

Community Partners: guest artists Liz George and Lindsay DuPré, Canadian Roots Exchange, Dodem Khanonsa.

CUEmentoring and launching the careers of youth artists on the margins 


This quarter, the CUE coordinators worked individually with artists as they produced their projects, offering artistic and career support in multiple ways, and getting them ready for exhibition. The Margin of Eras exhibition featured the work of 34 youth, including visual artists, writers and musicians, and was preceded by a political infiltration performance project, which capitalized on the election to attract attention to CUE. They also ran an application round for a series of Creative Enterprise micro-grants, awarding grants to 10 emerging artrepreneurs. CUE also partnered with SKETCH to provide access to SKETCH studios for select CUE artists, such as independent studio time in the recording studio and ceramics studio.

Community Partners: East Metro Youth Services, Council Fire, Miz wWe Bik Aboriginal Employment and Training, Nia Centre, West Side Arts Hub.


Individual Giving & Third Party Initiatives

Summary: We raised $102,768 in the fourth quarter of 2014, which represents a major increase from the previous year’s fourth quarter ($56,028). While we raised a total of $180,590 in 2014, we raised $152,475 in 2013. A few things to note, indicating some reasons for the fourth quarter increase include the following:

  • Four major gifts were received: one gift of $20,000 from an individual, and three $5,000 gifts from two individual donors and one company;
  • Funds raised through the 2014 Scotiabank Charity Challenge ($5,133) were received in December, 2014. However, funds raised through the 2013 event ($8,944) were also received in this calendar year (January, 2014);
  • The matching funds contributed by Ubisoft ($10,000) were not received in 2014, and therefore not counted towards the Ubisoft campaign total (see below).

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4th Quarter Breakdown

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Major Activities in the 4th Quarter

  • Thanksgiving Direct Mail Campaign – raised $6,464. This is way up from $1,925 raised last year. This is the third year in a row that we have done this additional campaign, and based on this year’s increase it seems to be gaining momentum as people are getting used to the additional ask.
  • Holiday Direct Mail Campaign – raised $24,052. This is comparable to $26,914 raised last year.o 51 donors gave $20,232 by mail. Average gift size received by mail is $394, although this is slightly skewed because of two $5,000 gifts.o 21 donors gave $3,820 online. Average online gift size is $182.
  • Ubisoft Matching Gift Campaign – raised $4,095. This is the amount raised through online donations from donors who did NOT receive the holiday campaign in the mail, meaning all 33 donors who gave were new to our database. The average online gift size for this group was $124. This is promising because it shows that people who know about us (by being on our email list or following us on social media) are willing to donate to a unique campaign, where they know their money is being put to good use.
  • Monthly Giving – raised $6,776 in the fourth quarter ($2,407 in October, $2,132 in November, $2,237 in December). For the entire year, monthly giving accounted for $25,242, which is almost identical to the previous year ($24,315). Some monthly donors have dropped off, while new ones have joined, basically balancing each other out. All the monthly donors who dropped off mentioned doing so due to personal circumstances, not because of SKETCH.
  • The Scotiabank Charity Challenge – raised $5,133 through individual runner-fundraisers, plus an additional $1,000 as a prize for Entertainment Station honourable mention. While this was a fun community event because of our Entertainment Station, we did not come close to meeting our $50,000 goal, plus it was a major drain on staff resources over the three months leading up to the race.
  • UpGifting/Creative Agencies – We raised $5,000 through one $5,000 gift from DesignStead who wanted to make a donation in lieu of purchasing holiday gifts for their clients. We have been promoting this giving option on our website and through various communications, and should continue to do so. We received a $2,000 gift from Traffik Group,another creative agency, who also volunteered a full day of strategic brainstorming at SKETCH about revenue generation, as well as a $500 gift from LOFT Communications. Creative agencies seem to like us so we should invest in these relationships and try to bring new ones on board.

Marketing & Communications

Official SKETCH Fundraising Events and Initiatives

  • Open Studio Public Outreach – Coordinated and executed Open Studio public outreach with Communications and Program Teams;
  •  Chef Higgins, George Brown College – co-coordinated Chef Higgins Visit and its communications;
  •  New working committees – for Taste@SKETCH Program Development, Chef Higgins visit, Taste@SKETCH/Rotary event, Envision LED/Union Station, Love Art Fair, Social Enterprise/SKETCH Communications–all slated for Q1-Q2 2015;

Communications –

  • Coordinated online and onsite communications for Giving Tuesday and Slaight Tour;
  • #Upgifting – relationships developed with Ariad, Traffik, Arido and more. There was a significant increase the 4th Quarter through uplifting campaigns; 
  • Smartsheet – began training in Project Management by setting up 4 Administrators in Smartsheet software. This will enable teams to work more efficiently, meet less and create solid timelines and measurements of milestones. Marketing Support to external Events and Third-party Fundraisers

3rd Parties in Q4

  • Consulted on, coordinated with or presented at third- party fundraisers or events: Trinity College, Saints of the Century; Humanism Association of Toronto; Tate’s Tableaux; Rocky Horror Picture Show @ UofT; Centennial Arts Show; Oh, Geeorge!; FirstHand Fair, Cover Me Impressed, Teknion at SKETCH;
  • Increase in 2014 – featured more third-party SKETCH events than previous years, website has played a large role in encouraging this trend;
  • 3Ps Goal – for 2015 raised from $30k to $35k;
  • Promotions – Coordinated new third-party promotions in SKETCH communications. Internal and External Communications

Continued development – on SKETCH blogging, design, the Monthly SKETCH, social media and messaging; Communications Team – now officially handles several Program communication tasks;

  • Oversaw – all graphic-design projects, advised on branding and copyediting;
  • Created in partnership – with media support an INDIE 88 psa production; • Uploaded – SKETCH formatted design templates to server;
  • Coordinated – SKETCH communications for CUE show;
  • New communications objective – for SKETCH: increasing status among policy makers, journalists, government as leaders in the field;

Communiations Assistant

  • Managing – the SKETCH Program Facebook page and MailChimp account as per request of the Program Administrator;
  • Sent – three Monthly SKETCH E-Newsletter for October, November and December;
  • Updated – SKETCH online assets;
  • Hosted – four YPI tours between late October and mid-December;
  • Worked – on Holiday Fundraising Campaign using MailChimp;
  • Held interviews – for a new Social Media Intern with the current intern, who ended her internship after being with the Communications team for eight months; is to align the The Monthly SKETCH content with the organizational and communication goals of SKETCH.

Graphic Design 

  • Donation Pledge Cards – designed and printed for fundraising–October 5
  • Additional Lower Level – signage and Dry Erase Calendar created, coordinating with Operations Associate through design process, implementing changes according to feedback;
  • Ornament Workshop – postcard created, along with preliminary SKETCH Rents postcard;
  • Mail-Org Infographics – for 3rd Quarterly Report created and posted online;
  • Coordinated with Just Clay to develop window signage at Evergreen Brickworks;
  • Street Voices AD – designed and implemented according to feedback from Artistic Director;
  • Holiday Fundraising postcard – developed and mailed to 5000 residents in the neighbourhood;
  • Brand Book Final Revisions – with Marketing Associate, templates uploaded to SKETCH server;

Social Enterprise Build / Construction

  • Continued management – of Lower Level deficiencies with LGA, Structure, Mayfair and other sub- contractors;
  • Additional issues – arose involving Artscape. Social Enterprise Development • Ongoing revisions to SE Forms – Rental (Studio);
  • Ongoing revisions to SE Forms – Rental (Event);
  • Drafted SE Marketing & Communications Plan;
  • Set-up Smartsheet Account (to manage collaborative projects);
  • SE Rentals – Facilitated & Hosted