Third Quarterly Report-2015 - SKETCH

Third Quarterly Report–2015

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“An organization should, by definition, function organically. This means that its purposes should determine its structure, rather than the other way around. It should function as a community rather than a hierarchy and offer autonomy to its members, along with tests, opportunities, and rewards, because ultimately an organization is merely the means, not the end.”

   —Warren Bennis


SKETCH has been developing the implementation of the Theory of Change in the foundation. This includes the change in job descriptions and development of goals with clear indicators to measure the progress.

In the third quarter, SKETCH programs continued to practice our program engagement framework based in our Theory of Change, which posits that if young people living on the margins engage and develop in the arts, they will increase their resilience and capacity to live well, to overcome the constraints of poverty and marginalization, and to lead in creating inclusive and artful communities. This happens through programs and activities within the areas of Arts Engagement, Arts Incubation, and Arts Platform.

The summer’s programs included visual art, fibre art, dance, capoeira and music programs culminating in the Ring of Fire public procession and exhibition; a Music Soiree event celebrating young people’s music of all genres; delicious and nutritious meals created through Culinary Arts, and much more.


Operations plays a key role in the daily functions of SKETCH. It connects Program and Admin Teams and requires focus on details and excellent communications. The following is an outline of the focussed projects over the 3rd Quarter period:

  • Writing Guidelines for Overall Facility and Studio Specific (finished August 31, 2015);
  • Outsourced and designed Media Hallway Bar with lockable drawers (now in house);
  • Investigated further sound proofing of Music Studio A and Music Studio B and received funding from Slaight Family funders;
  • Reorganized Admin Hub: Moving staff work stations, building of shelving, finding storage solutions, installing curtains, creating new reception area
  • Signed a 1-year lease with PACT renting out Admin Hub hot desks and weekly studio spaces creating a platform for potential partnership with PACT through renting of studio space and collaboration;
  • Assessing Accessibility and mapping out further building projects through budget and a 2017 timeline.

Looking forward, and as part of the organizational direction of the Theory of Change, there a number of key objectives for the Q4 period.

Q4 Objectives and Goals

  • Advertise for, hiring, and training an Operations Assistant to help with the Operations role while David takes a leave of absence
  • Creating Admin Hub signage for better communication of the Admin Hub space and Admin Hub staff roles, clear working hours, and how people can use the admin hub space
  • Creating the movable walls to act as dividers between project studio and the Kitchen, and in between the kitchen and media hallway
  • Creating and manage schedule for Media Hallway Gallery that works for both SE and for Program
  • Creation of Operations Report of 2015 which includes 2016/ 2017 Budget projections for Operations

Build Projects

  • Media Hallway Gallery Bar
  • Soundproofing
  • Moving walls
  • Miniature libraries

The build projects are currently on track, except for soundproofing. It has been put on hold for the time being. The rest are scheduled for completion by Q1 2016.

Volunteer Management

  • Create volunteer database
  • Internal tracking list of all volunteers
  • Create generated thank-you email
  • Annual thank you to volunteer applicants (art-creating event)

Further development of the Volunteer program is currently on track and should be completed by or before Q1 2016.

Updating Digital Lab

  • New computers
  • Update software
  • Transfer Photoshop licenses
  • Update Garage Band

This task is currently on-hold. Waiting to find out if we will be donated new equipment for the Digital Lab.

Equipment Cage Management

  • Implement better system of removing equipment
  • Overseeing equipment-loan agreement

Currently on track:

We are successfully moving along with all projects above and aim to have most if not all, complete by Q1 2016 


With the integration of the role of an Administrative Assistant over the summer and a part-time Bookkeeper in September, Hayley was able to offload many of her administrative tasks through the 3rd quarter. This has therefore been a transitional time period for Hayley’s role, with a focus on managing special projects on behalf of management. The role will continue to be revised throughout the 4th quarter.

Special Projects:


Following some internal HR shifts during the 2nd quarter, the development of Taste@SKETCH became a priority for the Social Enterprise team in the 3rd quarter. Weekly development meetings took place for the overall development of the program. A focus has been on developing the overall business mission and objectives, planning a Chef’s Table event, and developing a prospecting strategy with management. There has been a concerted effort to keep in contact with John Walker and providing weekly updates on the progress of the project. To further support the development of the project, a Taste@SKETCH info package has been creted to be shared with potential stakeholders. We also were able to secure a meeting with Chef John Higgins to gain his commitment on the project.


The development of the studio sponsorship package was a priority at the beginning of the 3rd quarter. An initial package was developed but due to some shifts in Board leadership, some questions around pricing came up half way through the 3rd quarter. Work was done with management and the Board to develop a new pricing model. Although the overall pricing was adjusted, the Board still had questions about the overall tone and direction of the document. After meeting with some key members of the board to work out the direction of the campaign the goal remained unclear. The intent of the document was to support board members in their prospect meetings, however, there are no current leads. Made the decision to put a hold on the sponsorship package and re-direct the team’s focus to complete the project in the 4th quarter.


Throughout the 3rd quarter, we continued to serve as the point of contact for Indie88. PSA’s were developed with the team to be played on air. As well there was support for the Indie88 on-air live auction bid with proceeds going to SKETCH.

During this quarter, we also began to create a tracking system that allows SKETCH to see Indie88’s overall in-kind and financial contribution to the organization.

Holt Renfrew (HR)

Over this quarter, we supported the Revenue Generation Team by acting as the point of contact to develop SKETCH’s new relationship with Holt Renfrew. Working closely with the Holt Renfrew Marketing & Communications team, we coordinated SKETCH’s participation in a fashion launch event with New York designer, Harif Guzman. Two artists were hired to do live painting at the event. Although this was not a fundraising opportunity, the event helped generate some awareness of SKETCH’s mission and increase its profile in the high-end community. SKETCH was also mentioned in some of the event’s media coverage. SKETCH’s participation in the event solidified a relationship with Holt Renfrew that resulted in them hosting an internal token drive event. Follow-up meetings are expected during the 4th quarter to discuss potential holiday collaborations.

Brand Awareness Campaign

Special Projects has been overseeing the marketing and communications team, management, and the Board of Directors by serving as the point person for the launch of a brand awareness campaign led by the ad agency, TraffikGroup. It is expected that the creative brief will be finalized in the 4th quarter with an expected launch date for February 2016.

In addition to this, Hayley began her brand management certificate at the University of Toronto. To support the awareness campaign, Hayley initiated the development of SKETCH’s overall brand identity with Dale. It is expected that they will meet on weekly basis for development meetings until the end of the year.

20th anniversary

Since the awareness campaign will heavily impact the messaging around the 20th anniversary, concrete event planning became less of a priority during the 3rd quarter. Hayley and Dale met with the Program Team to determine their wishes for how they would like to see the 20th year celebrated. It was determined that everyone would like to host one community event to celebrate SKETCH’s impact. It is expected for this to become more of a priority during the 4th quarter.

Host & Administrative Assistant to support SE and Resource Development.

The Resource/Admin and SE Teams took two days to go out of town for a Retreat. This time was used to work on goals for 2016 and discuss the Marketing & Communications, as well as the Fundraising strategies for 2016. In addition to this, we worked closely with the program team to create an equity-training outline specifically for the revenue generation and admin team.

Financial Administration Support:

SKETCH was able to secure a new Bookkeeper in the 3rd Quarter. Hayley continued to process payroll for the beginning of the 3rd quarter but was able to train and pass this over to the new bookkeeper. She worked closely with the new person to develop a clear training process and support their transition into the new role.


A look at Q3 youth demographics:

graphic showing participant status: wayfinding, incubator, platform

graphic of employment status of participants

graphic of schooling status of participants

graphic of housing status of participants

Graphic showing ethnic identity of youth participants


In the summer series, SKETCH engaged 646 individual youth in programming, 310 of them in SKETCH program offerings and 256 through CUE and the mentorship platform.

Welcome sign for SKETCH studios

SKETCH programs saw a total of 732 visits, and 841 on the mentorship platform, for a total of 1573 visits. Of the total visits, 178 were by youth who were new to SKETCH who engaged primarily through Ring of Fire programming and CUE. This represents a decrease on participant visits in comparison to the last several quarters (but is on par with summer 2014), which was anticipated due to a decision to scale down programs this summer. The program team spent much of the summer in much-needed development: developing new coordinator roles, examining how to best integrate the Theory of Change into programs, giving a renewed focuses to outreach.


SKETCH strives to make our programs as accessible as possible, including through providing meals, gender-neutral washrooms, childcare, and wheelchair accessible spaces. The Ring of Fire programs were specifically designed to welcome participation by people with varied abilities, so having a focus on the inclusion of people with disabilities really showed how the space can be laid out to reduce barriers. SKETCH made special efforts to make programs inclusive by being mindful of peoples’ specific needs, such as support to access washrooms and food, navigate the building, connect with WheelTrans, communicate using some basic ASL or transcribing–all to ensure participation by people with varied abilities.


A large focus of the summer programming was on outreach: staff, youth leaders and placements visited, led workshops, and handed out outreach materials at Parkdale Activity Recreation Centre, Masaryk-Cowan Community Center, Parkdale Legal Center, Parkdale Community Health Center, Queen West Health Center, The Meeting Place, Youth Employment Services, AIDS Committee of Toronto, St. Stephens Community House, Scadding Court, Fred Victor, Sherbourne Health Center, Evergreen Yonge Street Mission, Humewood House, The Y House, throughout Kensington Market, and along Sherbourne Street from Bloor to Queen. The CAs developed “art survival kits” and handed them out to youth on the streets. SKETCH revamped our monthly Orientations into a Partner’s Playground to include more easy-to-engage artmaking activities, and initiated a stronger push to bring in more community partners connected with a broad diversity of youth.

drawing of toronto skyline

This summer’s Ring of Fire programming was an experiment in running intergenerational programming: welcoming in people who do not fit SKETCH’s mandate. The other program partners involved in the procession–Malvern SPOT, Equal Grounds, Picasso Pro, ArtStarts, Mississaugas of New Credit, and many more–work with a wide range of communities, in particular marginalized youth, Indigenous people, and people with varied abilities. This was an excellent opportunity to connect with broader communities in the city, and participate in an ambitious and high-profile community arts project. This focus on multigenerational and multi-ability invitations was a big celebration of the summer program offerings: SKETCH learned a lot about hosting a more inclusive space.

SKETCH welcome sign

SKETCH continued to have an extremely broad network of program partners, including the Art Gallery of York University, Second Harvest, Platform A (SKETCH, CUE, Jumblie’s, Arts for Children and Youth, ArtStarts), Neighbourhood Arts Network, Indie 88, Macgregors Meats, College-Montrose Early Years Centre, Evergreen Brick Works, Humber College, Children’s Aid Society of Toronto, Justice for Children and Youth, Georgian College, Artscape Youngplace, Malvern SPOT, Equal Grounds, Picasso Pro, ArtStarts, Alternative Roots (Mississaugas of the New Credit), Common Deer, Arts For Children, Para Pan Am Games, Sherbourne Health Centre, Streets to Trails, Remix, Fresh City Farms, Children’s Peace Theatre, Bridge Party of Canada, TEDxToronto, East Metro Youth Services, PEACH, Toronto Council Fire Native Cultural Centre, Workman Arts, East Scarborough Storefront, Nia Centre for the Arts, Eva’s Phoenix, Maggie’s, Tangled Arts, Mural Routes, People Project, Gallery 44, Watah School, Griffin Centre, ArtReach, NCCT, Art City, Scarborough Arts, Native Women in the Arts, Delisle STARS, 106&York, ODE, Omit Limitation, LOFT, Daniel’s Spectrum, Kapisanan Philippine Centre for Arts & Culture, Promethean Community, Schools Without Borders, Children’s Aid Services Toronto, Canadian Union of Public Employees Local 2316, Toronto Fringe Festival, Toronto Outdoor Art Exhibition, and the Canadian Professional Association of Transgender Health Conference.


SKETCH made 24 referrals to networks of supports around the city, such as shelter and housing, primary health and mental health, food-security resources, arts-and-youth-focused resources and partner agencies.

As a part of the renewed focus on outreach, SKETCH developed a monthly Partner’s Playground, an artful orientation session and tour for workers, case managers, counsellors, students, and community members. The format of the activity also engages the workers in artmaking, thus demonstrating our programming in action and offering an orientation that is more dynamic and memorable than the average tour.


This quarter, SKETCH’s culinary arts program produced approximately 756 meals for youth attending programs, making programming more accessible by filling a basic primary need with nutritious and delicious food. SKETCH benefitted this summer by the participation of four Culinary and Enviro Arts Community Artists, who helped create themed meals in a nod to the Ring of Fire’s connection with the Para Pan Am Games: each day was a meal from a different Pan American country, including Trinidadian, Colombian and Costa Rican dishes.

chicken and pork kebobs in culinary kitchen



This quarter 151 youth attended easy-to-engage art once or twice, exploring creative possibilities and familiarizing themselves with SKETCH’s offerings. Thirty-eight youth came 3-5 times, moving into structured workshops and formal sessions. Forty-four youth came 5 times or more, their repeated visits demonstrating a commitment to developing themselves as artists, youth leaders and creative entrepreneurs.

Artists wearing procession masks  



SKETCH continues to use the “hosting” model as a way to welcome youth to the studios, build healthy relationships and support them to find the activity that facilitates their interests. Placements, volunteers and coordinators welcome youth into programs, work to build relationships, be available to receive feedback or concerns–all so youth can get the referrals or other supports they may need.

read painted heart


SKETCH held a community arts intensive this quarter: a smaller number of programs connected with a larger project, the Ring of Fire, in partnership with professional artist Marlon Griffith and Art Gallery of York University curator Emelie Chhangur.

SKETCH ran several series as part of Ring of Fire: visual/fibre arts (mask making, fabric dyeing, costume making), music (soundscape creation), and movement (capoeira and dance, to create loose choreography for the procession, in particular for folks with varied abilities). SKETCH was inspired by, and learned a lot from witnessing, how each of these sessions were facilitated in ways that invite strong involvement by people with a variety of abilities.

SKETCH also hosted an artist talk by Duke Redbird, writer, artist and elder, who taught about the Seven Grandfather Teachings, which inspired the Ring of Fire. The workshops at SKETCH were followed by the procession itself, which ran from Queen’s Park to Nathan Phillip’s Square, featured over 300 people in masks, larger-than-life costumes, choreographed movement and spoken-word poetry, and culminated in a massive public round-dance at City Hall. The procession was followed by an art exhibit at the AGYU showing the masks and costumes, Marlon’s process work, and video documentation of the procession.

In Music Programming, individual recording sessions continued, along with songwriting support and engineering training. Ten people from the Mississaugas of New Credit First Nation worked with the music program to craft eight melodic soundscapes for the Ring of Fire procession. Ten youth from Jane and Finch, who had developed spoken word pieces through the Ring of Fire project, recorded their performances at SKETCH and have since developed relationships with the music studio.

singer at microphone in music studio

Common Deer, a local band, led an 8-week series of collaborative composition with a small group of dedicated musicians, called From Brainwaves to Backstage. Youth crafted a melody electronically, and then worked with the band to translate the seed of the song into multi-instrumental live orchestration. The song they developed was performed live at an intimate Music Soiree at SKETCH, with an additional eleven youth performing their music for their peers, and celebrating two outgoing Music Associate Artists, Chris Akinbode and Amy Campbell.

Musicians in music studio

This Soiree was a huge highlight of the summer: it allowed so many SKETCH musicians to witness one another as musicians, to try out new music, and to overcome fear of the stage. The team would like to offer this once per season.

One very skilled long-time youth musician, Jane Doe, was brought on to lead the popular beat-making sessions. With strong existing skills in engineering and creating instrumentals, she was trained in creative facilitation and will begin leading sessions this fall.

In addition, two SKETCH musicians began their residency with Coalition Music Incubator, 20 youth attended the OVO Summit to meet industry heavies, one youth is involved with a music mentor through Arts Lab, and three youth completed FACTOR demo grants.

In Enviro- and Culinary Arts, in addition to creating meals for each day of programs, the four Canada Summer Students helped create a small garden beside the Artscape Youngplace building. This small urban garden – including edible, medicinal and ornamental plants – was created by request from Artscape, who approached SKETCH with their desire for a small oasis of calm next to the building. One of the Culinary CAs led a workshop on mindfulness meditation and taste. There is a great desire among the youth community for garden programming, so SKETCH is developing an indoor sprouting series for this winter.

artists discussing culinary arts

SKETCH partnered with Supporting our Youth to host another 8-week Flame series, this one focused on Digital Storytelling. Twenty youth worked with facilitators Sonny Berenson and Shane Camastro to cover story development, composition, shooting and editing for video in accessible and creative ways. Throughout they shared personal stories, discussed common experiences as LGBTQ* spectrum youth, and collaborated to create a group video.

flamed digital media logo


This summer, a SKETCH youth leader and placement initiated and led a four-week arts-based self-care series called CORE. Using meditation, enviro-arts, painting and drawing, they explored how artmaking can facilitate individual emotional well-being and community support.

logo for core program



In the Community Artist Leadership Training Program, four new youth began their year-long CA-ship with intensive trainings in partnership with youth leaders from Arts For Children and Youth. Trainings explored community-engaged art; facilitation; artist education; equity and anti-oppression; accessibility and inclusion; art hustle; partnerships and outreach–all mixed in with hand-drumming tutorials and a group performance in the park.

portraits of Nico Jessica and Lance

The new CAs also participated in much of this summer’s program development with the revamped Program Team, sharing the youth perspective on the fall program as it was being constructed. They then were active facilitators in the week-long Program Facilitator’s Training, which oriented 23 new volunteers and placements into how to run SKETCH programming.

This quarter in Acting OUT, the trainers led a series of workshops on Stigma and Mental Health, created and rehearsed a workshop for the Canadian Professional Association of Transgender Health Conference (to happen in the 4th quarter), led workshops for the new SKETCH volunteers and placements, and another training for the SKETCH admin team.

This summer, Acting Out trained 56 students, social workers and foster parents. The youth trainers are consistently developing leadership skills and diving deeper into the collaborative workshop creation process. They express that they appreciate how valued their voices are in this program, and are exploring pedagogically sound ways that they can use their experience and expertise to teach others and invite them into allyship.

Logo for Acting Out

This is a huge celebration demonstrates the incredible skills they have developed through their training, practice and experience. The trainers have also begun to take huge strides to care for their own and each others’ emotional well-being. They have formed a social-media private group that they use to communicate and check in, supporting each other through challenging life circumstances. This is necessary due to the complex, heavy and very real issues their trainings are designed to confront. The workshops with the admin team and new volunteers contributed to an increased equitable and anti-oppressive work environment both in the offices and in programs, and is another big success of the quarter.


This summer, CUE continued their Story Reno Studio workshop series, which ended with five writers receiving bursaries and continuing mentorship with a publishing industry professional. CUE also continued ongoing mentorship with 38 youth, including mentoring three artists to submit arts grants to the TAC and OAC, and supported an artist in their residency.

Logo for CUE

CUE launched their 2015 grant cycle, hosting a series of public information sessions, for grants which will be awarded this fall. The CUE leads also engaged 6 youth in leadership positions, and consulted with Children’s Peace Theatre in developing their own community-based micro-grants program.


With the exit of a dedicated coordinator, the Market/Gallery program was less active this quarter. Ten youth artists showed their artworks at a youth-run booth selling artwork at the Toronto Fringe Festival’s Visual Fringe, and one exhibited at the Toronto Outdoor Art Exhibition. One long-time youth artist began showcasing his stunning paintings in the SKETCH studios. This summer, 204,412 members of the general public were exposed to SKETCH through exhibitions, performances and radio airplay.

painting by isaac weber

This summer, Culinary Arts did much planning around Taste@SKETCH, a proposed catering social enterprise. The Culinary Arts staff reported that this development was only possible with the support of the four Culinary Arts CAs: without their support, the Culinary Arts team (of two people) would not have been able to do any planning at all. Having near-full-time shifts by four additional people meant that food production went smoothly, and that the core team could focus on building the program, managing volunteers, and building towards the social enterprise.

SKETCH’s ceramics social enterprise, Just Clay, wrapped up this quarter. The individual youth collective members are each pursuing their own practices including arts facilitation in ceramics and other arts media with other community organizations The collective celebrated their four-year run of development and learning with a wonderful dinner with SKETCH and the other program partners which incubated the project, such as Evergreen Brick Works.

ceramics cup on table


This quarter, SKETCH worked with 18 youth in nine youth-led initiatives: CUE, Just Clay, ODE, Street Voices, Krafty Queers, VOID Incubator, R.I.S.E., LiftED by Purpose, and YAMH. In each initiative, youth lead in planning, outreaching for, facilitating and evaluating creative projects, while leading creative programming both within SKETCH and in the broader community. The SKETCH directors mentored these youth leaders in project management, financial management, applying for grants, governance, policy and community engagement.


SKETCH continued to benefit from the incredible contributions of many placements and volunteers in programs: this summer eight volunteers contributed 175 hours of their time and two placements (T Felbert in enviro-arts, and Pegah Gholamalizedeh in outreach) contributed 402 hours. Community volunteers this quarter included Lynn Hubbs in program development; Margaret Brunn-Meyer and Rachel Tong in culinary arts; Alicia Nunes, Diana McNally and Lauren Hortie in the Ring of Fire program; and Carrie Hage in Acting Out. Three youth also contributed by volunteering, primarily in culinary arts.


This summer, the Program Team also developed and launched a new intensive week-long training for 23 new volunteers, placements and external facilitators (facilitators from partner organizations who will be leading programming within SKETCH’s framework) in sessions focusing on Anti-Oppression, boundaries and personal community practice, The Art of Hosting, Working Across Ability, Easy to Engage artmaking, Crisis Prevention and Intervention, and more. This was a necessary and exciting training series, designed to demonstrate how SKETCH operates, from philosophy to practice. This series also serves as a foundation of a possible future fee-based training series.

Resource Development

summary of revenue totals

 graph of revenue totals

 Summary: We raised $75,983 in the third quarter of 2015, compared to $21,804 in 2014. The major gifts in this quarter were from two major third-party fundraising events thrown by ARIDO ($10,500) and Otera Capital (28,000). There were no direct donor solicitations made in this quarter.

Summary of Activities

Ongoing Donation Administration and Stewardship – In August Gillian Aitken assumed the position of Resource Development Associate 24 hours/week while Catherine Cachia is on maternity leave. About half of her time is spent doing the administration for donation and grant processing.


A hard copy of the donor newsletter was sent in September. Time was spent preparing for the Thanksgiving mail campaign.


Q3 Objectives:

The M&C Team has realigned their work to focus on the development plans for 2016 including branding, third party events, website development and accessibility compliance. The M&C Associate has been working to motivate and design the goals for the overall communication needs, with a strong infrastructure to support the launch of the 2016 Awareness Campaign.


  • Created Social Media audit to profile users and content engagement that will lead to 2016 strategies;
  • Reviewed online communication channels on efficiency, reach, and engagement in order to plan out revamping of channels in time for 2016;
  • Participated in 20th anniversary planning and theme building;
  • Lead communications team on weekly and monthly content strategy, development and distribution;
  • Contributed knowledge, strategy, presentations or communications assistance for Otera, Holt Renfrew, Republic, among others.


  • Created and published new 3P webpage segmenting fundraising for SKETCH in four areas, and providing appropriate info and resources for each segmented fundraiser;
  • Currently on the way to surpassing 3P 2015 financial goal, due mainly to large Otera golf tournament, but several hearty 3Ps have come in due to PSA and streamlined website.


  • Created and assembled communications elements to share with Directors on potential brand direction;
  • Co-wrote brief with MarkComm group (and provided other tailored communications) to better inform and equip Traffik on positioning for their brief.

Accessibility and Website

  • Reviewed and applied 65% of WCAG requirements to SKETCH Website;
  • Created and shared how-to Accessibility guides to Communications and SE staffs on building pages and creating content that meet Accessibility standards;
  • Assisted Graphic Design Associate in transferring web hosting to BluHost;
  • Merged or edited website pages and sections for easier usability and end-user experience.


Q4 Projections:

  • Present (visualized) Communication Plan to staff in mid December illustrating overall process for 2016 in terms of awareness and 20th anniversary communications;
  • Officialize new SKETCH content-creation-and-scheduling process and event calendars to be shared with staff;
  • Will overhaul and launch new pilot SKETCH quarterly in Nov/Dec based on quarterly themes;
  • Created AdWords campaign with outside org. assisting promotion of SS, IG and 3P during Google searches.

Third Party

  • Push Wide campaign on hosting 3P this holiday season to surpass $35K for 2015;
  • Engage 5 business org’s to support SKETCH this holiday (3P or upgifting). 


  • Developing branded elements (with Special Projects) to create guide for branded messaging (incorporating Traffik and 20th—tbd);
  • Review communication channels to find new areas for brand expression;
  • Ensure new branded communications still suits current visual brand;
  • Meeting regularly with Special Projects to compile and strategize and formalize branded elements and messaging to target markets.

Accessibility and Website

  • Move website to meet 90% of WCAG standards by end of Q4;
  • Lead volunteers to create captions for 10 SKETCH videos;
  • Compile one-pager on recommending segmentation and web content creation for proposed new website due Feb 2016;
  • Create 2016 schedule for spot checks on website for accessibility.



  • Designed and created an organization admin calendar for RR;
  • Designed and produced annual Donor Newsletter with GA;
  • Illustrated and designed Donor Mailout with GA;
  • Created a templates for Sponsorship Package alongside RR HH CC (postponed);
  • Revamped and designed sessional Program Calendar and Program Flyers with SR RG DR PN + Program Coordinators;
  • Designed SpaceShare annual enews with AA.

Q4 Projections:

  • To train and equip staff with necessary design files on server (in case of absence);
  • To implement admin signage;
  • To complete quarterly infographics for report;
  • To complete Holiday season donor mailout;
  • To create and revamp sessional program calendar;
  • To work towards making SKETCH website more accessible.


Social Enterprise had a revenue target for 2015, however it has not reached that initial target. Part of the reason for this is the lack of bookings for the month of August. SE continues to need to work with the Program Team in determining the availability of the space in order to optimize rentals when the space isnot programmed. It is also possible to develop opportunities for participants to be engaged with renters for employment.

Revenue Targets

  • Projected Total: $46,550 (Q1=$10,200 + Q2=$14,550 + Q3=21,800)
  • Actual Total: $30,430.25
  • Difference: $16,119.75 below projection

Completed Objectives for Q3:

Work on the Marketing & Communications for Social Enterprise has been a focus this quarter. This includes the development of a holiday promotional campaign, newsletter and a SpaceShare Ad with the Donor mail out.

General Development continued around the rental process for the Audio Studio, Screen Printing, Industrial and Ceramics. There is further work to be done regarding the process and there has been no rental bookings confirmed.

Q4 Projections:

With the additional HR support, the Q4 will be used to continue to train Ashleigh to take over the rental coordination. We will focus the next quarter on furthering the capacity of SE and any new initiatives, communications development and partnerships.

  • Complete SE missions, vision and taglines;
  • Create an occupancy log to monitor vacancy of studios and use;
  • Create, negotiate and sign-off on Taste@SKETCH partnership with EnVille;
  • Complete all studio set-up ready for rentals within 2015 calendar year for SpaceShare (Audio, Ceramics, Industrial);
  • Create a marketing plan for SpaceShare for 2016;
  • Complete the SpaceShare operations manual;
  • Draft strategy support documents for overall SE plan.

Submitted to Board of Directors

December 10th, 2015